Tysons Corner, July 14, 2025 – In a stunning development, Michael Saylor-led data-analytics company Strategy+ (formerly known as MicroStrategy) has now earned an impressive $30 billion in unrealized profits from its massive Bitcoin holdings.
This new figure surpasses the previous estimate of $28 billion, reflecting the remarkable success of Saylor’s bold, long-term vision.
The figures behind the headlines
Let’s take a look at Bitcoin holdings: 597,325 BTC, purchased at an average price of around $70,982 per coin, totaling around $42.4 billion.
Current market value: BTC is currently worth around $122,289 per coin, and the value of this stock is now over $73 billion.
Unrealized Gains: This means there is unrealized profit of about $30 billion, which is a pretty significant change from previous difficult quarters.
🛑 Why Now?
Why now? Earlier this month, Saylor’s company halted bitcoin purchases for the first time since the spring.
This came after a stellar second quarter performance where they reported an unrealized profit of $14 billion, recovering from a net loss of $6 billion in the first quarter. Now, their strategy involves issuing preferred stock (STRD) worth up to $4.2 billion, which could help raise funds for future bitcoin purchases.
Saylor Speaks Out
Known for his unwavering confidence, Saylor encouraged bitcoin holders to “hodl” (hold on for life), expressing his belief in the long-term prospects.
With bitcoin approaching triple digits—recently peaking at over $109,000—Saylor suggested the current pause is a strategic adjustment rather than a sign of giving up.
Current Bitcoin Snapshot
With Bitcoin currently hovering over $122,000, Saylor’s daring move has certainly paid off. However, with the market’s usual ups and downs, the next steps for Strategy—whether to jump back in or take a moment to pause—could be crucial.
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