Location: Seattle / Miami
What Just Happened?
Jeff Bezos, the founder and Executive Chair of Amazon, has just sold 2.04 million shares of Amazon stock, raking in around $665 million. He made this move under a Rule 10b5-1 trading plan, which he established earlier this year to schedule his stock sales at set intervals—helping him steer clear of any insider-trading issues.
Why Did Jeff Bezos Sell Amazon Stock?
Jeff Bezos sold his shares under the Rule 10b5-1 trading plan. This is a legal way for company insiders to sell stock at scheduled times, which helps them stay away from any insider trading charges.
He first shared this plan in early 2025, giving him the option to sell 25 million Amazon shares by May 2026.
Jeff Bezos Sale Details
Amount Sold : 2,043,945 shares
Total Value : $665 million
Date of Sale : Confirmed via SEC filing as early July 2025
Plan Type : Rule 10b5-1 pre-scheduled trading plan
Remaining Holdings : Bezos still owns ~905 million Amazon shares
Market Impact & Analysis
Even with such a significant sale, Amazon’s stock didn’t take a nosedive, which suggests a few things:
The market had anticipated this sale, thanks to a well-thought-out strategy.
With trading volumes around 50 million shares a day, the market can easily handle these kinds of fluctuations.
Investors still have faith in Amazon’s long-term potential
Where Is This Money Going?
Jeff Bezos is well-known for putting his Amazon fortune back into various ventures, including:
– Blue Origin – his own private aerospace company
– Earth Fund & Day One Fund – initiatives focused on environmental and educational philanthropy
– Real Estate & Lifestyle – which covers everything from his recent wedding to some high-end purchases
Earlier this year, he also made a significant contribution by donating nearly 930,000 shares to charity.
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ANOTHER ARTICLE AND PROFF
https://www.google.com/amp/s/www.cnbc.com/amp/2025/07/08/jeff-bezos-amazon-stock-sale.html
